Many perceive branding something only for fast-moving consumer goods, such as noodles, detergents or shampoo. Sadly, it seems exclusively built only on advertising and other mass-based promotions. This is a myopic notion of branding.
Looking at the core meaning of this discipline, branding is very crucial to all products or services, especially those that require millions in investment. This is especially true in the real estate industry. Learn more about sell and purchase of real estate business at OFW investment in property in Philippines.
Branding is a commitment that any company or service provider builds over time. It is more than advertising and nice words — it is a continuing experience.
Positively recovering from the recent threat of global economic meltdown, the Philippine real estate market is poised to brush off the dust and dominate the skyline once again. The environment is seen to experience a déjà vu of the highly competitive scenario just before the dip of last year.
Rising from the rubble, property developers and marketers are required to fight back, armed with the necessary tools to stand on solid ground. Previous mistakes and deficiencies should be corrected while the strongest and best practices should be enhanced.