The term “marketing” refers to the process where the value of the service or product is communicated to consumers, to eventually sell the said product. It can be stated that it is the relationship between the material needs of society and economic patterns response to those needs.

This is a function and a set of processes for creating, communicating, and delivering value to the consumer of a product, as well as managing the provider-customer relationship.

It is the job of a marketing consultant to plan strategies and provide solutions to any problems that prohibit effective advertising in or for an organization.

Marketing consultant needs to have a deep understanding of consumer behavior and motivation. It involves the use of market analysis to select a target market, understanding customer buying behavior, and providing premium customer service.

There are various ways in which businesses can operate their strategy; the most comprehensive is the advertising strategy holistically. The concept of this view advertising as a complex system in which it must be an integrated approach to the four main components: relationship marketing, business marketing, social marketing, and branding. Broken, these are:

Relationships – building and maintaining strong customer relationships to promote and maintain customer loyalty.

Business – focuses on the relationship between the organizations.

Social – the most contemporary strategy, this highlights the benefits to society (for example, that the product or service will do no harm).

Branding – display the organization’s philosophy of quality, etc.

There are many, many different types of ads. Just a few examples include the planning account, online advertising, product bundling, limited edition, ads evangelism, the resulting consumer advertising (for example, shares in social media), and ambushes (such as advertisers became associated with an event, but not as a sponsor).