Given the nature of SEO, many companies have sprung up on the internet that charge big fees and get little results. These companies tend to remain anonymous, they promise too much and don't deliver on their commitments, and if you have a problem, it is easy for them to disappear.
Many clients have this negative experience when hiring an SEO consultant for their business and one of the keys to avoiding it is to work with local expert SEO services. Here are the top three reasons you should consider bringing your SEO work locally:
1. It's much easier to start a working relationship with someone you can meet in person than with an anonymous voice online. SEO doesn't happen overnight; This is a process that takes six months to a year to develop, and your ranking will continue even after that. Your business is in it for the long haul, your SEO consultant should be as well.
2. A website that advertises SEO services can be set up in less than an hour, and taken down even faster. Nothing is more frustrating than making an investment in your business and watching the business disappear with your money, having partially completed or never completed the work. Generally, business owners end up without any recourse – how much more do you have to spend for a lawyer to recover several thousand dollars from an out-of-state company?
3. The two main benefits of the internet, speed and anonymity, are the greatest drawbacks when developing a working relationship with an SEO consultant. As a smart business owner, you thoroughly vet your vendors – ask them questions about their services, and expect examples of their work. A good local SEO company should provide you with verifiable, local references for the work that they've done.
When starting an SEO campaign, taking the time to find a local SEO company will result in more trust, better work, and less frustration.