The advantages to the web based CRM interface for small businesses are many, ease of deployment, standardized interfaced and a single software server as opposed to multiple instances of software on multiple machines. Cloud computing and Software as a service has become more common and many more businesses are turning to remotely hosted CRM s which are not purchased per se, but instead are charged on a per use basis.
This can be ideal for a small business which has no staff to spare to maintain their own in-house server and web based CRM. It can also work for a medium sized business that needs scalability or predictability in costs or is not in a position to expand the available workforce to include a dedicated IT department.
Web-based CRM software options means that any device that can support a recent browser can usually access CRM software. Changes in contact, leads, or sales can be placed into a database by representatives on the road with a slight delay. Companies with employees who often work in place or from home can still maintain until now and accurate customer tracking records. Everyone in the workgroup can have access to the data because it changes.
One more web-based CRM advantage for small business is that data can be collected, contacts can be consolidated, customer relations can be tracked, updated and analyzed using the same software as those owned by a much larger business.